Jojo Engelbert’s fearless journey into the spotlight stands as a testament to her individuality in a family of talented siblings. While her kin rose to prominence with their lighthearted pop anthems, Jojo delves into the darker corners of adolescence and relationships, reminiscent of influences like Lana Del Ray and Avril Lavigne. Her hits “Grown Up” and “Sweet n Sour” are poignant odes to the struggles of growing up.
With her latest single, “Not a Real Blond,” Jojo brings forth a raw, punk-pop anthem that resonates with teenage uncertainty. The track kicks off with a grunge-infused riff, setting the tone for an emotional rollercoaster. Jojo’s vocals soar, vividly portraying the inner turmoil of questioning a crush’s authenticity. The song transcends the teenage experience, delivering a powerful message through both songwriting and performance.
The music video, directed by Jojo’s father Matt Engelbert, is a visual feast of punk aesthetics, complete with barbed hearts and poignant lyrics. As the narrative unfolds, we follow Jojo’s emotional tug-of-war with her crush, played by Jackson Dorfmann. The video cleverly pays homage to ’90s classics like Clueless and summer blockbusters, adding an extra layer of nostalgia. Jojo Engelbert is a force to be reckoned with, offering a unique voice in the music industry. Her vulnerability and infectious energy resonate deeply with fans. “Not a Real Blond” is not just a song, but a powerful expression of youth, authenticity, and the complexity of human emotions. Jojo is a rising star whose impact will undoubtedly be felt for years to come.