Harmonizing Borders, Love Ghost and Ritorukai Fuse Alternative Rock in ‘Human Error 404’

“Human Error 404” serves as a beacon of Alternative Rock, drawing parallels to the likes of Radiohead and Linkin Park. The track marries Ritorukai’s Emo influences from Mexico with Love Ghost’s distinctive style hailing from Los Angeles. Lyrically, it delves into themes of alienation and the sensation of not fitting into society.


The collaboration between Love Ghost and Ritorukai is poised for a powerful promotion through the esteemed agency Canal_MX in Mexico, with a focal point on rock radio in Mexico City, where 15 to 20 media outlets will amplify the release. Alongside, strategic advertising campaigns are set to roll out on TikTok, Instagram, and YouTube, accompanied by audio-driven activations on TikTok. A ground marketing team will also hit the streets of Mexico City. This project is imbued with palpable excitement!

Love Ghost’s Finnegan Bell currently finds himself in Mexico, deeply engrossed in writing and recording alongside numerous Latin artists, including Dan Garcia, Ritorukai, Go Golden Junk, Phyzh Eye, Jozue, Young Dupe, Blnko, among others. Collaborations with esteemed producers like Shantra and BrunOG, both acclaimed in their own right, promise to deliver a musical experience beyond borders. Anticipate more musical offerings in the coming year, including “Dopeman” with Afrobeat artist Camidoh and “Do You Like Me Now” with Nu Metal sensation Cinnamon Babe. This convergence of talent is set to resonate far and wide, bridging musical cultures and genres. Watch out for the sonic waves they’re about to make!

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