Jason Heeter’s latest musical endeavor, “Come This Way,” stands as a compelling testament to his evolution as an artist and the vibrant synergy of his ensemble, Heet & the AC’s. This single, a harbinger of the forthcoming album, takes a bold departure from Heeter’s musical past, plunging into an intoxicating blend of funk, groove, and rock that captivates from the very first beat. The track’s allure lies not only in its infectious rhythm but also in the standout outro jam—a musical crescendo that elevates the listening experience to unparalleled heights. Heeter, serving as the sonic architect, masterfully weaves together a tapestry of guitar riffs, harmonious vocals, and an ensemble of skilled musicians, creating a sonic landscape that is as dynamic as it is invigorating. Heet & the AC’s, a musical collective formed in 2017, embody a collaborative spirit that breathes new life into Heeter’s songwriting. Comprising talents like Matt Gates, Craig Marshall, Sam Godwin, Tim Morrison, and Jessie Schupbach, the band’s diverse influences, ranging from Bill Withers to the Grateful Dead, converge into a distinctive sound that defies easy categorization.
“Come This Way” narrates a profound internal journey, reflecting the universal struggle of navigating life’s myriad voices—be they those of love, addiction, ambition, or wanderlust. It’s a musical introspection that invites listeners to reflect on their own paths and choices, resonating with the shared human experience. Recorded across studios in Perryville and Cape Girardeau, Missouri, the single bears the hallmark of meticulous production. Jeremy Bernstein’s adept mixing and Heeter’s masterful touch in mastering underscore the band’s commitment to delivering a sonic experience that transcends the ordinary.
The ethos of “Come This Way” lies in its willingness to explore uncharted musical territories. It seamlessly marries funk-driven grooves with expansive jam elements, reminiscent of influences like Bill Withers and Phish. The song’s spirited narrative is inspired by Heeter’s college tour to Texas, adding a personal touch that infuses authenticity into every note. As Heet & the AC’s invite listeners to embark on this sonic adventure, “Come This Way” serves as an inviting gateway to the musical odyssey that awaits in their 2024 album release. With an infectious energy that sparks movement and an outro jam that lingers in the mind, this single is more than just a musical composition—it’s a captivating experience that leaves an indelible mark on the soul. Get ready to groove, reflect, and lose yourself in the sonic landscapes crafted by Heet & the AC’s.