POPopportunity’s latest single, “Desire,” is a delightful throwback to the vibrant energy of 90s pop music. The song is the fourth release from the collective, founded by Perry Moorman, and features a charismatic performance from Kim Malou, whose vocals bring the track to life.
“Desire” is built around a catchy 118 BPM beat that immediately sets a danceable tone. The track is infused with a nostalgic 90s vibe, thanks to its upbeat rhythm and the prominent use of an organ that adds a rich, engaging layer to the sound. This lively beat creates an irresistible urge to move, making it perfect for summer playlists and dance floors. The song’s narrative is centered on a girl deeply infatuated with a boy she follows obsessively on social media. Through her daydreams and fantasies, she imagines winning his affection and transforming her online admiration into real-life romance. The lyrics cleverly reflect the modern experience of navigating crushes and desires in the digital age, highlighting the blend of reality and fantasy that social media often creates.
Kim Malou’s vocal performance is a standout element of the song. Her voice conveys both the excitement and the longing of the character, enhancing the song’s emotional depth. The collaboration with producer Guus Fluit and mastering engineer Sander van der Heide ensures that “Desire” boasts a crisp, high-quality production that perfectly complements its upbeat, nostalgic sound. “Desire” is a fresh, engaging track that showcases POPopportunity’s knack for blending retro influences with contemporary pop sensibilities. Its infectious melody, coupled with Kim Malou’s captivating vocals and the song’s playful take on social media romance, makes it a memorable addition to any pop music fan’s collection.
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