Aaron Koenig’s song “IKIGAI” has a relaxed kind of confidence that is easy to get used to. It falls somewhere between blues, funk, soul and rock, featuring a vibrant groove that keeps the pace going without seeming hurried. The bass plays a major part in the song, providing it with a bouncy, syncopated rhythm, while the drums stick to a loose Afro-swing style. The rhythm guitar gives the song its bluesy base, and Guillermo Salò contributes more sharp lead guitar phrases which add extra character to the arrangement. The production, carried out by Carlos Cortés Bustamante, is clear and strong. It doesn’t sound excessively refined or busy, with each instrument having sufficient space to be heard. One of the highlights is the guitar solo in the middle; it opens up the song and injects a burst of energy before the track returns to its main groove. Koenig’s voice also matches the music well, possessing a simple and down-to-earth quality that is appropriate for the song’s message.
The song is based on the Japanese concept of ikigai, a notion usually explained by means of four questions: what you love, what you are good at, what the world needs, and what you can earn. Koenig links this idea to his own situation as a “Jack of all trades”; rather than seeing versatility in a negative light, he regards it as a means of gaining freedom. The phrase “You’ll never catch me playing the same game” is a good way of expressing that mindset. A sense of curiosity is evident in the song, as it revolves around trying out different activities, remaining adaptable and discovering meaning without becoming bound by a single definition of success. This theme is also understandable when one considers Koenig’s background, since he has for many years been playing the guitar, writing songs, working online, exploring Bitcoin, and living a nomadic life. “IKIGAI” seems to be a genuine reflection of that way of life rather than an artificial philosophical exercise. The chorus is particularly catchy and gives the song a simple message which remains with the listener after the music has ended.
What I appreciate most about “IKIGAI” is that it doesn’t take its theme too seriously. A piece on discovering one’s purpose could easily end up being serious or preachy, but Koenig manages to keep it light and enjoyable. The rhythm gives the philosophy a dynamic quality, and the guitars provide sufficient flair to ensure that the music stays true to the rock and blues genres. It has a positive feel without being overly sweet. I can see this kind of music being suitable for use while on a long drive, during a workout, in a creative moment, or just when you want some upbeat background music. People who like blues-rock, funk, soulful guitar music, and songs with a positive message will find a lot to enjoy in it. It’s also appropriate for those who prefer artists who draw on their own experiences rather than aiming for technical perfection. “IKIGAI” is catchy, meaningful, and easy to enjoy, with enough musical detail to make it worthwhile to listen to more than once.
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